The iconic Brazilian beverage brand founded in 1960 underwent a drastic change in its visual identity in 2020, making it more modern and youthful. With that, Pernod-Ricard Brazil called on Kingly to bring this update and modernization to the brand’s institutional website.
Unlike most institutional websites, the Orloff marketing team worked hard to bring unprecedented features to users. Therefore, in addition to fully displaying the brand’s history and all product options offered, the site brings exclusive drink recipes and a tool for users to create their favorite drink.
Kingly works hand in hand with the client to achieve the perfect final product, and it was no different with Orloff. We promoted a two-month interaction between our designers and programmers and the marketing and communication teams at Pernod-Ricard, carefully going through wireframes for each page until we arrived at the final results and screens.
In the end, all the effort really paid off. Shortly after its launch in June 2020, the site became a reference for all other Pernod-Ricard brands and the industry as a whole, elevating the level of institutional websites in Brazil.
In an innovative campaign to attract customers to their ventures, the partnership of Idea!Zarvos, Kingly, and Jazz Side was responsible for creating an alternate reality game in the Pinheiros neighborhood, with personalized experiences for each user in different locations.See complete case
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