The Alternate Reality Game Campaign

In an innovative campaign to attract customers to their ventures, Idea!Zarvos – in partnership with Kingly and Jazz Side – created an alternate reality game in the Pinheiros neighborhood, with personalized experiences for each user in different locations.

A Game to Attract Everyone

The concept is quite simple: play the game, complete all the levels in the 3 available worlds, and compete for exclusive prizes.
Each world has a specific goal, starting with the work environment experience, going through getting to know the Pinheiros neighborhood, and finally, getting to know Idea!Zarvos ventures and their differentials.

The Challenge of Creating an ARG

Creating an ARG (Alternate Reality Game) is as difficult as it sounds.
First, we created an interactive map with icons and custom illustrations for each interaction and goal. Then came the website creation, for scoring control and user interaction. Finally, we developed a complex administration panel for real-time monitoring of game progress.

And We Went One Step Further

As if that wasn’t enough, to facilitate user use during the game stages, we also created everything for iOS and Android platforms.